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  • Salon-Grade Blonde, Anywhere

    Our premium formula gives you flawless, clean blonde in one simple kit—developed by professional colourists to bring salon results to your home. No appointment needed. No stress. No ridiculous price tag

  • Built for Every Hair Type

    Waves, curls, coils, or straight—our lightening kit works across all textures and colours to create even, consistent results no matter your hair type.

  • Confidence in Every Kit

    A single LOX lightening kit gives you everything you need. No extras needed. No complicated processes. Have confidence in the result whether your a rookie to pro.

  • Expert-level blonde, beginner-friendly

    Great blonde is equal parts science and system. With LOX, we don't stop at the product. Our beginner friendly process is designed for results. Every kit makes it simple. Every result is perfect no matter your experience.

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FAQ'S

Is LOX right for my hair?

LOX is formulated to work with all hair types. Whether your hair is fine, thick, curly, or somewhere in between, LOX lifts gently and effectively—while preserving your natural texture.

How is LOX different to other hair lightening products?

LOX was born because we saw something missing.
So many people looked amazing with bleached hair, but lacked the confidence—or the right product—to do it themselves. So we created LOX: a foolproof method and formula that lets you get perfect, pro-level blonde at home.

What makes LOX different:

  1. Minimizes irritation, ideal for men with short hair.
  2. Everything you need in one box. No extras, no guesswork.
  3. Works on all hair types, no matter your natural colour.
  4. Blonde transformation in under an hour: 2x 20-min lifts, 1x 10-min tone.

If you’ve got short hair and want to go blonde, LOX is the only product built just for you.

I have never dyed my hair before. Can I use LOX?

Yes! LOX is designed to be beginner-friendly and approachable. It gradually lightens your natural hair, giving you control over your look—without damageing your hair.

I have sensitive skin. Can I use LOX?

LOX is dermatologist-tested and designed with sensitive scalps in mind.

We created it specifically for men with short hair, using a cream-based formula to minimize irritation where bleach meets skin.

A light burning or tingling sensation is normal—especially if it’s your first time bleaching. That feeling usually fades with regular use.

Always patch test before going all in.

It’s the best way to see how your skin reacts to LOX. If you notice irritation or just aren’t comfortable with how your skin responds, we recommend you skip the bleach—LOX or not.

My head feels warm or itchy when I bleach my hair is this normal?

Yes—and don’t stress.

If it’s your first time bleaching, a tingling or burning sensation is totally normal. It fades the more you bleach.

What you’re feeling is your scalp reacting to the active ingredients as they lift your natural pigment. In other words: the bleach is doing what it’s supposed to.

If you're unsure, do a patch test first.

If the reaction doesn’t sit right with you, don’t bleach your hair.